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Introduction
Our current culture and society relies increasingly on a near constant stream of written and verbal messages to evaluate the world and the risks associated with living in it. These messages do more than simply provide information; they can cause large groups of people to behave in certain ways as well as change their perceptions of the world around them. As part of their functional responsibilities, SH&E professionals are more frequently being called upon to develop the means and the messages to assess and communicate risks to the stakeholders of their organizations. This 2-day workshop provides a solid foundation for understanding the process of risk and crisis communications, its applications and practice.
Target Audience
This workshop is most applicable to management level SH&E professionals who may be required to develop relationships with stakeholders that provide information about the risks of their organization’s activities, who may be called upon to speak on behalf of their organizations during a crisis, or who may provide consultation to their organizational spokespersons.
Workshop Objectives
- Understand the history of risk and crisis communications, including common definitions and theoretical foundations.
- Learn the goals and objectives of the risk and crisis communications process.
- Understand the components of an effective written Risk/Crisis Communication Plan.
- Understand how to craft effective risk and crisis communications messages.
- Learn the common problems and pitfalls with both messages and delivery.
Workshop Description
Risk and crisis communications is a process of communicating information by a public or private organization to a stakeholder. The process and the messages require that some level of knowledge be imparted to stakeholders on how hazards will impact them and how they can prepare. The process can occur when hazards are already occurring, are about to occur, or being planned for as part of an overall emergency response preparedness process. This workshop will feature lectures, group discussions, case studies and hands-on activities that will help attendees understand the foundations of risk and crisis communications; develop a plan for their organization; learn how to craft messages for various situations; and avoid common pitfalls with both message content and delivery.
Workshop Instructor – Ms Pamela Ferrante
Pamela Ferrante, CSP, CHMM is the President of JC Safety & Environmental, Inc., located in Pittsburgh, Pennsylvania. Ms Ferrante is a frequent speaker on the topic of risk and crisis communications as well as emergency response, and she provides numerous training sessions on preparing internal emergency response teams to various clients of her company. She was a contributing author to The Safety Professionals Handbook, published by ASSE in June 2008. Her chapter is titled “Emergency Preparedness: Cost Analysis and Budgeting.” Ms Ferrante is also in the process of writing a book on the topic of risk and crisis communications for John Wiley & Sons.
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